You’ve probably seen hundreds, if not thousands, of great photos in IG and told yourself, how can you take a photo like that. In the world of digital marketing, it is important that you have that skills in order to compete with other people and also for you to create your own brand.
But the question has always been how? What are the techniques that you can use to capture that perfect moment that balances your photo and at the same time the message that you want to impart through your photos.
Nothing can beat natural lighting when it comes to your photos. So your instinct when taking a photo is to find the light. Where there is light, you should be there (or your subject). If there is no natural light available, then always consider where the brightest light is coming from and take your angle considering that position. Without light, you won’t be able to create a great composition and your photo will not look as vibrant as it should be.
It is not a sin to compose a scene. You might have to move some things around in order to have a perfect composition. For some, it is a bit of a struggle because you just don’t know what you should include in your photo. But always remember to arrange things that make sense. Even though you have a lot of things in the background, your composition should highlight your subject. Also, consider the color of your background and your subject. If possible, use the color of your background in order to highlight your subject.
This is especially true if you have people in your photo. You should capture the expression they made. If you can show the eyes, that would be better. You should take a candid photo to show the true expression in their eyes. By doing that, you will be able to tell a better story through your photos.